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LATEST INSIGHTS
Browse our growing library of insights, including AI-focused articles, downloadable eBooks, checklists, infographics, and more — updated regularly to keep you informed and inspired.
One Thing That AI Hasn’t Changed: The Need for a Great Strategy
AI has transformed how quickly marketers can research, analyze, create and execute. But it hasn’t changed the fundamentals of great marketing strategy. Eight years after developing the IDEA Framework, I revisited it through the lens of AI and discovered something important: AI doesn’t eliminate the need for strategy. It increases the cost of not having a good one.
AI Sales Assistant: How Sales Teams Increase Revenue and Productivity
An AI sales assistant is software that automates repetitive sales tasks—such as lead qualification, follow ups, research, and CRM updates—so sales teams can focus on live conversations and closing deals.
The Segment of One: How AI Delivers Hyper‑Personalization at Scale
Welcome to the era of the segment of one—where every customer interaction is uniquely tailored. You don’t have to be Netflix or Amazon with a huge data science team to deploy these capabilities. Small to mid-size businesses can do the same things through AI personalization tools.
From Experiments to Systems – The Next Phase of AI Marketing
AI tools are everywhere, yet meaningful business impact for marketing teams remains elusive. Why? Because most organizations are experimenting with AI rather than integrating it into their revenue systems. This article highlights the gap and the framework leaders can use to turn AI experimentation into real operational advantage.
Prompt Like a Pro – from Best Practices to Custom GPTs
If you’ve been dabbling with ChatGPT or its cousins, you already know prompts are everything. They’re the difference between “meh” output and work that makes you wonder if the AI secretly got an MBA while you weren’t looking. In my latest webinar, I walked through three essentials for anyone serious about using AI to scale smarter: Prompting Best Practices, Master Prompts (your brand’s secret sauce), and Custom GPTs (where the magic really happens). Let’s break it down.
New Consulting Firm, WIZ Advisors.AI, Committed to Tackling Small Business AI Implementation Gap
While 78% of large enterprises actively use AI in their businesses, only 24% of small businesses have successfully implemented AI solutions, according to recent research from IBM, Stanford University, National Federation of Independent Businesses (NFIB), and the U.S. Chamber of Commerce. WIZ Advisors.AI launches today to bridge this dangerous competitive gap with its proven 3D framework and implementation model.